01 / STRATEGY
​
​
Communication Planning
At Connectability we work with our clients' to design outreach or communication strategies that provide key information to their customers in order to make informed buying decisions. In working with our clients' we gather and research needed information in order to effectively communicate to specific audience segments. Our plans address how information should be sent out (email, website, printed material, social media and/or presentations), and when. In addition, our plans define what communication channels customers will use to solicit feedback and how that communication will be registered, documented and acted upon. Communication planning plays a major role in change management; and an effective communication and outreach strategy can help customers become engaged, and endorse the need for change, and the steps needed to bring that change about.
​
​
Customer Engagement Design
Our goal is to work with our clients' to develop and design customer engagement strategies that encourage their customers to interact and share in the experiences created for them through that business and brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. In developing a customer engagement strategy, our focus is not on revenue extraction, but more importantly on value creation. By focusing on value creation, we are able to highlight the importance of exceptional end-to-end customer experience, great content or strong customer support, rather than focus on traditional sales approaches of convincing the customer of the superior quality of a product or service compared to other options.
​
​
​
Research & Analysis
​
We analyze our clients’ data and work closely with Subject Matter Specialists (SMEs) to gain valuable insights to help us target audiences appropriately. After we have identified the target audiences, we reach out to them to Then we hear directly from our clients' audiences, using focus groups, interviews, and online surveys to further define their needs, interests, and preferred communications channels and determine which messages and design concepts capture and hold their attention.
But the hallmark of our approach is ongoing analysis throughout the life of a campaign. We track qualitative and quantitative information and metrics to gauge progress toward achieving our clients’ goals. We monitor how programs are running, how content is performing, and how audiences are responding so we can constantly update and enhance our tactics to drive action and maximize impact.
​
​
​
C NNECTABILITY
CUSTOMER
ENGAGMENT (CE)
CORPORATE
DEVELOPMENT
An effective corporate development plan serves to enhance your business planning by detailing the specific activities your organization will undertake to discover and capitalize on greater business opportunities.
At Connectability, we work closely with you to design and implement corporate development campaigns that are effective and tailored to your unique needs. We aim to help you cultivate strong and lasting client relationships, creating a positive and memorable sentiment associated with your service and product offerings.
By focusing on these aspects of business development, we aim to elevate your organization and drive success.
A strong customer engagement (CE) program drives brand growth and builds loyalty. In developing a CE program, we focus on providing value instead of just boosting revenue.
By emphasizing customer value, we highlight the importance of delivering an exceptional end-to-end customer experience, shifting away from traditional business development strategies that seek to convince customers of a product or service's superiority.
As part of our collaboration, we will support you in evaluating, designing, and implementing the right CE tools within your organization to improve relationship management and development.
SERVICE DELIVERY
The success or failure of organizations largely hinges on their ability to provide exceptional service to their customers.
At Connectability, we take a comprehensive approach by partnering with our clients to evaluate their corporate brand specifically from the perspective of service delivery.
This collaborative process actively involves our clients in every stage of developing and launching a product or service. By engaging them from the very beginning to the final rollout, we ensure that they receive valuable insights and feedback throughout the entire service delivery journey, empowering them to make well-informed decisions that enhance their overall effectiveness.